SWOT Analysis Is Deeply Flawed and Should Not Be Applied as a Modern Essay

drudgery Analysis Is Deeply Flawed and Should Not Be Applied as a Modern Marketing whoreson - Essay ExampleThis analysis is mainly used in strategic management where that organization aimed at having a competitive advantage from its competitors and it is continuously reviewed. SWOT analysis has been upheld by many organizations, its benefits explored and also its weakness criticized (Evans, and Wright, 2009, p. 10). It is in this bid that this paper will be committed to discussing the thesis statement SWOT analysis is deeply flawed and should not be applied as a advance(a) marketing tool. Figure 1 The Inherent Weaknesses of SWOT Analysis To array with, SWOT analysis is flawed as a marketing tool since it does not provide with all the data that is required by managers for strategic planning. From the nerve value, SWOT analysis is perceived by many people as an easy process. This is since all that a transmission line is expected to do is implement the quaternity quadrant SWOT analysis in the business. This is where the business capitalizes on its opportunities and durabilitys while mitigating its weaknesses and threats. However, this is not easy and critical information necessary for making marketing decisions is unmarked by the SWOT analysis. It is flawed since it does not separate this information from the pivotal information that the organization needs to embark on immediately and the peripheral information that can be addressed. This translates to misplaced priorities as the marketing team will be more focused in exploiting the opportunities yet there are rough threats that if not dealt with immediately will translate to massive losses. Moreover, as pertains to the SWOT analysis, it does not provide a guideline that shows which customer base is the most attractive, which schema is the most powerful. Lack of guidelines as pertains to the results obtained from carrying place a SWOT analysis makes it flawed and thereof should not be applied as a m odern marketing tool (Valentin, 2001, p. 58). Subsequently, SWOT analysis is deeply flawed and should not be used as a marketing tool since it is a checklist to rate the performance of the strengths and weaknesses identified upon carrying out a SWOT analysis. This is evidenced with an illustration of an example of a strength that has been identified by a business upon carrying out a SWOT analysis as a marketing tool. A business has identified its leadership in market share as strength for the benefit of the organization. On face value, this looks productive since positive correlations have been documented to exist between leadership in market share and the profitability of the organization. The business consequently surges forward to exploit the strength, without bearing in mind the minute details of leadership in market share leadership that may uphold the performance of the business. The organization by relying on the SWOT analysis fails to assess if leadership in market share i s relevant to the organization and if the investment do by the organization is feasible. Use of checklist in SWOT analysis makes it a flawed marketing tool due to lack of leverage of the decisions made and hence not a good modern marketing tool (Kotler, 2000, p. 78). Moreover, SWOT analysis is deeply flawed and should not be used as a marketing since it has been described as being vague and simplistic. This is evidenced